Best Practices and Tips for Trademark Strategy and Enforcement in US

Call +45 4565 1776
to learn more about DABF

Best Practices and Tips for Trademark Strategy and Enforcement in US

Date: 4 Apr 2017, 8:30 - 12:00

Host: Awapatent, Strandgade 56 , 1401 København K

Best practices and tips for building the value of your brand through trademark strategy and enforcement in US: Learn by comparing US vs Europe and China

European companies who are building their brands in US need to be aware of important differences between the US and other countries in terms of trends and current law & practice regarding trademark portfolio management strategy & enforcement. The brand name is a valuable financial asset for the company and must be protected properly, and US rules and practice are very different from other countries.

US trademark event April 4 Danish-American Business Forum

At this event, featuring trademark experts from US, Europe and Asia, members and guests learned about many of the differences and similarities, and key  best practices for achieving the best protection in US.

Topics included:

  • Overview of Trademark Protection Schemes Generally
  • Key International Strategy Concerns
  • Key EU Updates/  OEM phenomenon: Peculiar to China
  • How to Acquire TM Rights in the US; Contrast with EU/ Contrast with China
  • Benefits to Federal Registration;  Benefits to TM Protection in EU and China
  • Bases for US Registrations; Contrast with EU/ Contrast with China (first to file regime)
  • Common Misconceptions about US Trademark Law
  • Understanding US Classifications (Goods/ Services IDs); Contrast with China (Sub-Classification System often a stumbling bock)/ Contrast with EU
  • Maintaining the Registration in the US
  • Enforcement in the US; Contrast with China/ Contrast with EU
  • Unique Aspects of US Litigation; Contrast with EU/ Contrast with China

Participants got many of their specific questions answered through the combined expertise of Julia, Claus and Ai-Leen, and several commented that they got even more learning than they had anticipated.

The event ended with a wonderful light networking lunch provided by Awapatent in their new offices at Christianshavn!


Agenda

8:30
Registration, networking, coffee

8:55
Welcome
Einar Dyrhauge, Executive Director, Danish-American Business Forum and Sidsel Hauge, European Patent Attorney, Vice President, CEO Awapatent A/S

9:00
Building brand value in the US vs Europe & China
Julia Anne Matheson, Trademark Partner, Finnegan USA, Ai-Leen Lim, CEO, AWA Asia and Claus Marcussen, Partner, European Trademark and Design Attorney, Awapatent Copenhagen
A look at the use of the brand in increasing market share, including an industry perspective. Comparing and contrasting trademark strategy best practice in US vs. Europe and China

10:00
Coffee and Networking Break

10:15
Protection and Enforcement of your Brand Portfolio
Julia Anne Matheson, Trademark Partner, Finnegan USA, Ai-Leen Lim, CEO, AWA Asia and Claus Marcussen, Partner, European Trademark and Design Attorney, Awapatent Copenhagen
Best practices and tips for trademark protection and enforcement in US and how that differs from Europe and China

11:15
Wrap-up and Q&A

11:30
Light networking lunch

 

Loading Map....

Add to my calendar

0

Save your seat now!

Bookings are closed for this event.

Danish-American Business Forum

Network for Success in the US

Sign up for free access to our monthly newsletter filled with advice and resources, as well as invitations to become a guest at one of our events.

You have Successfully Subscribed!