Best Practices and Tips for Trademark Strategy and Enforcement in US

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Best Practices and Tips for Trademark Strategy and Enforcement in US

Date: 4 Apr 2017, 8:30 - 12:00

Host: Awapatent, Strandgade 56 , 1401 København K

Best practices and tips for building the value of your brand through trademark strategy and enforcement in US: Learn by comparing US vs Europe and China

European companies who are building their brands in US need to be aware of important differences between the US and other countries in terms of trends and current law & practice regarding trademark portfolio management strategy & enforcement. The brand name is a valuable financial asset for the company and must be protected properly, and US rules and practice are very different from other countries.

Join us to learn about the differences and similarities, and engage in an interactive discussion with ample opportunity to ask questions. The panel will walk through key distinctions and best practices for achieving the best protection in US.

Note that this event is free for employees of DABF member companies and first-time guests who might consider membership. To explore becoming a DABF member, read more at About DABF or contact us here.

Agenda

8:30
Registration, networking, coffee

8:55
Welcome
Einar Dyrhauge, Executive Director, Danish-American Business Forum and Sidsel Hauge, European Patent Attorney, Vice President, CEO Awapatent A/S

9:00
Building brand value in the US vs Europe & China
Julia Anne Matheson, Trademark Partner, Finnegan USA, Ai-Leen Lim, CEO, AWA Asia and Claus Marcussen, Partner, European Trademark and Design Attorney, Awapatent Copenhagen
A look at the use of the brand in increasing market share, including an industry perspective. Comparing and contrasting trademark strategy best practice in US vs. Europe and China

10:00
Coffee and Networking Break

10:15
Protection and Enforcement of your Brand Portfolio
Julia Anne Matheson, Trademark Partner, Finnegan USA, Ai-Leen Lim, CEO, AWA Asia and Claus Marcussen, Partner, European Trademark and Design Attorney, Awapatent Copenhagen
Best practices and tips for trademark protection and enforcement in US and how that differs from Europe and China

11:15
Wrap-up and Q&A

11:30
Light networking lunch

 

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