Past Event: Build your US Strategy

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Past Event: Build your US Strategy

Date: 10 Nov 2016, 8:00 - 12:00

Host: BDO, Havneholmen 29 , 1561 København

Build your US strategy and go-to-market: Learn from these strong Danish B2B and B2C cases

Many Danish companies are thinking about getting into the US market but aren’t sure how to build their strategy, including best way to compete in this large market, how to find the right networks, US partners, even locations. Our members have told us that they’d value learning various approaches, both from larger well established Danish companies as well as from startups, to get advice from others who have already tried it.

Members and guests gained insights from  NKT Photonics and Vipp, and received a bonus with speaker and US historian Niels Bjerre-Poulsen, who graciously stepped-in last minute to replace the Sprout speaker and reviewed the US presidential election.  See our article with learnings from NKT Photonics and Vipp here.

Agenda

8:00                   
Registration, coffee and networking

8:30                    
Welcome
Einar Dyrhauge, Executive Director, Danish-American Business Forum and Iben Larsen, Partner, BDO

8:45                    
Entering the US with disruptive technology
Michael Stanley, Vice President Sales & Marketing, NKT Photonics A/S
NKT Photonics is the leading supplier of high performance fiber lasers and photonic crystal fibers, and now has sales and service worldwide. They decided in 2010 to expand activities in the US in order to introduce the NKTP disruptive technology in initially the academic and later the industrial segment. The presentation will give an idea on the challenges faced, the successes and present status after significant acquisitions

9:15      
Planting your seed in the US market
Michael Stausholm, CEO and Founder, Sprout
Sprout is a green startup behind the world´s first plantable pencil. The idea was developed by young students from Massachusetts Institute of Technology (MIT) in Boston, USA. Michael took the idea, bought the rights and made it even bigger. Today he owns all the patents and has conceptualized it – and now he is taking the idea back to the US. You will learn from the presentation how Sprout went from the US to Denmark and back to the US. And why Sprout is helping giants like Disney, Coca-Cola, Marriott and Bank of America to brand their green agendas.

9:45      
Coffee and Networking

10:00   
Legal and Location Issues
Tycho Stahl, Partner, Arnall Golden Gregory LLP 
Whirlwind tour of the basic legal issues relating to US market entry, “best practices” and common mistakes by Danish and other European companies – structuring your engagement from setting up a simple sales office to an acquisition, joint venture, distribution and sales relationships and other partnerships, choice of legal entity, avoiding liability traps, employment and visa considerations, and “inversion” into the US to facilitate obtaining equity investment in the US, site selection, and location incentives. Tycho and John will be available for a round table discussion afterwards where you will be able to discuss your own key issues. Please sign up for the round table discussions by checking the box in your registration form.

10:30   
Vipp – a story about love, a waste bin and MoMA
Kasper Egelund, Managing Director and owner, Vipp
In 1939, Holger Nielsen wrote the first chapter of the Vipp story when he crafted a pedal bin for his wife’s hairdressing salon. Now, Vipp products are a worldwide success.  Join us to learn how Vipp entered the US market – what they did right, and what they learned from the US market entry

11:00   
Wrap-up and light networking lunch

11:30   
Round table discussion with US advisors on legal and location issues
(please check the box in your registration form if you plan on joining)

Note that our events are free for employees of member companies and first time guests.
To explore becoming a member, read more at About DABF or contact us here!

 

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