Date: 22 Sep 2016, 13:00 - 15:30
Host: Siteimprove, Sankt Annæ Pl. 28, 1250 København
Why Buy a Rocket Ship if No-one Knows How to Use It?
AmCham, in partnership with Elite Partner Siteimprove, is pleased to invite DABF members to an expert presentation on ‘Cracking the Code on Digital Analytics’.
The conversation around Digital Analytics is often packed with so much gibberish that marketing, communication and web professionals are overwhelmed with where to start. At this event, renowned Digital Analyst and Director of Innovation at Siteimprove, Ivan Bager, will simplify and demystify analytics, giving professionals the inspiration and guidance to actually start working with analytics in a meaningful way.
During this event, Ivan, with the help of a change management expert will:
- Tear down the buzz-word barriers surrounding analytics
- Give practical hands on guidance on how to implement, measure and improve reporting on your digital strategies
- Teach you effective ways to report data to management
- Demonstrate how to use data to drive change management in your company
To explore becoming a member, read more at About DABF or contact us here!
About Ivan Bager:
Ivan is an expert Digital Analyst with over 16 years’ experience working with large multinationals such as Nordea, Velux and Coloplast, where he managed cross functional teams, as well as leading dedicated analytics teams. He holds the prestigious Digital Analytics Association Certification.
A sought after and experienced public speaker, Ivan is passionate about the organizational integration of digital analytics, and regularly speaks about nurturing an analytical and data-driven approach to business activities to link overall strategic business goals to tactical and precise measures, KPIs and optimization paths.