Date: 27 Oct 2016, 14:30 - 18:30
Host: IIH Nordic, Artillerivej 86 , 2300 København
Do you need a better understanding of how to use e-commerce to grow your business in the US?
According to Forrester Research Inc., online sales in the US are expected to reach $523 billion in the next five years, up 56% from $335 billion in 2015, and mobile devices are expected to be a key driver in that growth. As mobile e-commerce becomes more and more commonplace in the B2C world, it’s quickly trickling into B2B as well.
This well-attended event gave DABF members and guests a deeper understanding of how to set up your business and website for selling online. They got insight into different tools and optimization techniques, and met Danish companies who have tried it.
Registration and Coffee
Einar Dyrhauge, Executive Director, Danish-American Business Forum (DABF)
How important is e-commerce for your business?
Niels Preysz, Head of Projects, FDIH
Facts on the growth of e-commerce in Denmark, Europe and US. Importance of a smooth e-commerce solution, and what can we learn from digital trends around convenience and integration of traditional retail and e-commerce?
Marketing your Webshop: 9 Tips on Targeting the US with Online Advertising, Content & Social Media
Sofie Hermansen (Head of Content) and Martin Trasmundi (Senior Digital Business Manager)
It’s pointless having a webshop if you can’t drive traffic to it. If you are selling products or services online, your Digital Advertising, Content & Social Media will be critical to your success. The US is a huge market, culturally and geographically diverse, and you must do the groundwork to be sure your offer appears in the right place, at the right time, to the right audience. DABF members and guests learned how IIH Nordic tackles this challenge for clients every day.
Review Economy: How Airtame 7x their monthly turnover in US through Amazon
Steffen Hedebrandt, Head of Marketing, Airtame
Steffen presented a tangible method on how Airtame increased monthly turnover 7x on Amazon by identifying, harvesting and directing American customers’ goodwill. Furthermore, Steffen gave insights to innovative methods for acquiring American customers online through Facebook Ads and AdWords.
If you can make it there, you can make it anywhere!
Lars Jul Andersen, President, and Hanne Andersen, Sales Director, Maileg USA
Maileg is a beautiful Danish design brand with children’s toys as well as decorations for the home. Maileg North America Inc. was established in 2008 and sold through retailers until 2013, when the e-commerce channel was opened to help consumers who were frustrated by not being able to find a retail shop nearby. Lars and Hanne described their learnings from a journey with both butterflies and ice in the stomach!
Sales Tax issues when Selling Online in the US
Hanne LeLoup, Partner, Hutchinson and Bloodgood LLP, California
Hanne provided a brief overview of sales tax rules and what can trigger sales tax nexus for e-commerce, including practical dos and don’t advice to help keep things simple.
Bringing your brand to the US consumer market. What happens behind the e-commerce curtain?
Thomas Krøyer, Group CEO, and Jay Frank, Business Development Manager, Logistics, Leman Transport
The US market is huge, and the barriers to play in the e-commerce space are getting higher. Gone are the days when you could enter by finding a low-tech warehouse and filling phone or email orders in a few days. US consumers want to order on-line, get what they ordered the next day; and they are getting accustomed to free shipping, thanks to Amazon. We got key insights from the perspective of a logistics service provider, to guide you into the US e-commerce market.
Wrap-up and networking with refreshments