Past Event: Future Trends – Implications for your US strategy?

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Past Event: Future Trends - Implications for your US strategy?

Date: 27 Jan 2016, 8:30 - 11:00

Host: Mensch, Sankt Petri Passage 5, 3rd floor, 1165 København K.

Watch a quick summary of what you missed!

DABF members and guests got an inspiring start to the New Year through this overview of the relevant megatrends for both B2C and B2B, specific trends in US economy, demographics, and political landscape, what’s happening in different geographic regions across the US, and how the market is likely to evolve over the coming 5 to 10 years.

The event included as session about what these findings could mean for your business / how you might need to adapt your US strategy and tactics.

The session was led by Jarl Frijs-Madsen, who is a Futurist and Associated Partner at the Copenhagen Institute for Future Studies. He has been Head of Department and Under-Secretary for Foreign Trade and Investment at the Ministry of Foreign Affairs, as well as CEO of the Trade Council of Denmark, and from 2010-2015, Ambassador, Consul General of Denmark in New York. In that capacity he was also heading Danish – US business relations.

Copenhagen Institute for Future Studies (CIFS) has guided decision makers since 1970. It is one of the first Future Study Think Tanks in the World. CIFS works for a number of Danish and international companies on their strategies and innovation. By helping to understand the future CIFS guides companies in making the right decisions for today.

Participants received the full presentation, but you can get answers to some of your questions about Future Trends here.  You can also watch a short video summary of implications by Jarl here:

Thanks for attending!


Registration and welcome

Global megatrends and local US trends – how is the US changing?
The US market is influenced by global megatrends like digitization, climate change, acceleration and complexity, globalization, polarization, individualization and urbanization, as well as US specific trends. Change will take place and it will happen fast. The presentation will describe some of the changes that are already apparent today and what the US market could look like 5-10 years from now. 

Networking Break

Implications for your US strategy
In this session we go into some of the present and future business disruptions, new business models, changes in the sales channels and cost structures. We finish by discussing what all that could imply for the decisions on your future US strategy. 

Q&A and wrap-up


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Danish-American Business Forum

Network for Success in the US