Past event: Selling Sustainability

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Past event: Selling Sustainability

Date: 10 Jun 2015, 8:45 - 11:00

Host: Novozymes, Krogshøjvej 36, 2880 Bagsværd

Selling Sustainability: by Michael Sherain, Quadric

Michael Sherain, Quadric, dicusses sustainability for strategic positioning


From the dairy industry, to biotech and engineering, many Danish companies are really “in it” for the long-term. Their founders and executives truly believe in driving their industries towards sustainability.

However, sustainability is one of the most overused terms in today’s corporate world, and often does not resonate well as a value proposition in the US market. Unless companies make sustainability commercially relevant to their customers, it won’t be a true driver of their business.

Thanks for joining us to discover how US companies like GE and Patagonia have managed to give sustainability a commercial edge and learning how Novozymes, Arla, and Rambøll have re-committed to sustainability to do the same.

We had expert guidance from Michael Sherain, co-founder of Quadric, a strategic positioning, brand and marketing consultancy. In addition to his activities at Quadric, Michael is an external lecturer at DTU and the Advanced Management Institute, Russia. He is also a sixth-generation Californian and graduate of the University of California, Berkeley.

Mads Madsen, Vice President of Global Communication and Public Affairs at Novozymes also personally discussed his recent experience in this arena.


08:45 – Registration and welcome

09:00 – Turning sustainability into strategic differentiation
 Michael Sherain, Co-Founder Quadric

 10:30 – Case: Novozymes – Partnering for Impact
 Mads Madsen, Vice President, Global Communication and Public Affairs, Novozymes

 10:50 – Q&A and wrap-up

 11:00 – Networking

Thank you for joining us!


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