- export, marketing, US Market
The Royal Visit to US, a four day Danish business delegation led by Crown Prince Frederik and Princess Mary of Denmark, took place in Washington D.C. and Boston from 27 – 30 September 2016. In this article you can read a short sum up with the highlights of the trip and learn about the key industries that were represented.
Einar Dyrhauge, Executive Director of DABF, participated in the well-attended delegation together with 15 member companies: “The general take-away based on feedback from the companies was that it was a very well organized visit with very good possibilities for high-end meetings and networking with US companies and authorities. Also the possibility for inviting customers and stakeholders to attend the various premium events with the Royal Couple were perceived as great value for strengthening their US relationships.”
The DABF member companies attending were:
Ambu Inc., Arla Foods, AVK Holding A/S, Coloplast, Danske Bank, DONG Energy, Falck, Grundfos Holding A/S, Guldmann Inc., Kamstrup A/S, Kem-En-Tec Diagnostics A/S, Mærsk Group, Novo Nordisk Inc., Radiometer Medical ApS, Rambøll, and Vestas
The Royal Couple and the business delegation had a packed four-day trip to the US where they brought public attention to key Danish sectors: the maritime industries,sustainability, food & agriculture, and health care solutions. The trip was built around these four sectors, with different industry-specific networking events, activities and workshops.
On the first evening upon arrival to the US, there was a short briefing of the business delegation, followed by a reception hosted by Danish Ambassador to the US, Lars Gert Lose. In this interview, Lars Gert Lose speaks with NBC Washington’s reporter Barbara Harrison about the trade mission and the relationship between US and Denmark.
September 28, 2016: Washington D.C.
On the morning of September 28, Crown Prince Frederik participated in a 3.8 mile run with Danish and American veterans around the National Mall. Afterwards, the Royal Couple was welcomed by the US Chamber of Commerce at an event for the delegation. Then, the Crown Princess spoke at the US Department of Health and Human Services Health seminar, and the Crown Prince spoke at a US/CSG (The Consultative Shipping Group) Maritime Industry Seminar. Finally, the Royal Couple attended a Grand Ball at the Smithsonian Arts and Industries Building, where members of the delegation, US politicians and representatives of the Danish Embassy were present.
September 29, 2016: Boston
On the morning of September 29, Crown Princess Mary visited the Children’s National Medical Center where she read “The Emperor’s New Clothes” by Hans Christian Andersen. During the morning, parts of the delegation transferred to Boston, where the Royal Couple opened a new showroom at DABF member Guldmann Inc. Later, Crown Prince Frederik participated in a sustainability event at the University of Boston. In the evening they met Boston Mayor, Marty Walsh, and attended a networking dinner with the delegation and partners from all over Massachusetts.
September 30, 2016: Boston
The Crown Prince Couple and the delegation concluded their tour on September 30, after attending a DONG Energy Breakfast Event. At the event, 4 Danish students were presented with a scholarship donation of $250,000 from the Crown Prince Frederik Fund at Harvard University’s John F. Kennedy School of Government. Later, Crown Princess Mary officially opened LEO Pharma’s new research and development office, LEO Science & Tech Hub, and the Cambridge Innovation Center. The Royal Couple attended a luncheon hosted by Massachusetts Governor, Charlie Baker. Finally, before returning to Denmark, Crown Prince Frederik visited IBM Watson Health, while Crown Princess Mary joined our member Radiometer to visit Boston Children’s Hospital.
Watch this video published on the Danish Royal Monarchy’s website for a visual summary of the trip’s highlights.
See original event invitation here.